"I know a thing or two about the music business, and I’m old enough to remember how George Harrison’s Concert for Bangladesh and Bob Geldof's LiveAid moved the world to action," he added. "And so I’ve offered to help organise an international benefit concert, Venezuela Aid Live, which myself and Bruno Ocampo are happy to announce will take place on February 22nd in Cucuta, Colombia, right on the Venezuelan border." (MORE: Here's your chance to live on a private island and work for Richard Branson) The Concert for Bangladesh, held on Aug. 1, 1971, featured Harrison, the former Beatles guitarist, and Indian sitar legend Ravi Shankar. The Madison Square Garden concert and live recording also included appearances from fellow Beatle Ringo Starr, Eric Clapton, Bob Dylan and Billy Preston. It raised millions of dollars for UNICEF, which was providing relief for Bangladeshis fleeing their country following war.