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Fresh

  NR Closed Captioning

ana Sofia joanes

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Plot Summary

The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement. FRESH outlines the vicious cycle of our current food production methods, while also celebrating the farmers, thinkers and business people across America who are reinventing our food system, from a basketball player and former-executive-turned-urban-farmer to a poetic prophet of the fields who tells us: "We can raise everything we need without any of the industrial food system." Director Ana Joanes takes her camera coast to coast and explores the lives of amazing Americans who are redefining the way we eat and how we live. FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award, sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma, and supermarket owner, David Ball, who continues to challenge our discount superstore-dominated economy. Both an enlightening documentary and a stirring call to action, FRESH transforms the way we look at food.

Rotten Tomatoes Movie Reviews

TOMATOMETER

67%
  • Reviews Counted: 9
  • Fresh: 6
  • Rotten: 3
  • Average Rating: 6.7/10

Top Critics' Reviews

Rotten: More folksy in tone than the recent Food, Inc. and more focused on practical solutions. – Jeannette Catsoulis, New York Times, Jun 24, 2010

Fresh: Joanes' point is made: Eating healthy doesn't have to be more expensive. – G. Allen Johnson, San Francisco Chronicle, Sep 30, 2010

Fresh: Fresh may be righteous (as well as right), but it's not unrealistic. In the realm of advocacy documentary, that's no small thing. – Mark Feeney, Boston Globe, Jun 24, 2010

Fresh: Director Ana Sofia Joanes softens her agricultural agitprop attack with case studies that prove people can make sustainable, environmentally friendly methods work. – David Fear, Time Out New York, Jun 24, 2010

Read More About This Movie On Rotten Tomatoes

Customer Reviews

Your Grandparents Would Tell You to Listen

This is a documentary style movie that is far more important and has significantly more consequence to our health and well being than any movie, no matter how wonderful it is. I like and utilize the convenience of what I call Industrial Foods from time to time but I make sure most of my diet, with the goal about 90% is fresh foods - really organic fresh foods - freshly prepared and avoiding a microwave. I was cooking long before the microwave was invented so this is not such a trial to me and the difference in flavor, texture and nutrition is so very worth it - how I wish those brought up on microwave cooking knew this truth. But the real truth here is the nutrition in those foods, cooked that way and nutrition is what gives you long life, vibrant health, a fantastic immune system, good skin and energy for fun, work, and loving life. My handle here is Mindcandy only - I watch 99.9% of only fun movies. But I've read Michael Pollan's books, have less illness than my peers and healed from longterm Lymes disease - which is very hard to do - by diet, exercise, drinking mostly water, moving my body in a sensible, not athletic or manic way - following the principles of old fashioned ways - before so much processed food was so cheap and available. Please note, I promise you cheap food is not cheap in the long run. It does not build a healthful, vibrant body and mind, nor provide longterm energy and it ages you swiftly the more you allow it into your body. You will spend your money wisely at the grocery or market, or you will spend ieven more of it, eventually, in some doctors' offices or hospitals to fix what has gone very wrong with your body so slowly you never caught it until things were dire: diabetes, heart complications, etc. Then, you can pay more for medications and time lost from work and fun - and worst of all, from the really good life you would have if you just watch this film and eat as suggested. Support organic and fresh local foods in your local supermarkets - it is really quite easy. May You and Yours Have a Good Long and Happy Life!

Live Changing Movie

This movie is inspirational!!!!!

FRESH

This film was both moving and compelling. I wish that I had purchased it rather than rented it. (I've watched it 4 times!) It is a documentary that not only confirmed my beliefs but has inspired me to further change. If your food matters to you, watch the film. If how your food is produced matters to you, watch the film. If humanely caring for animals matters to you, watch the film.

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Fresh
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  • $9.99
  • Genre: Documentary
  • Released: 2009

Customer Ratings