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Plot Summary
In 2008, with digital photography on the rise, the Polaroid Corporation ceased production of all Polaroid instant film, the item that had made the company a household name. There begins the story of the international grassroots campaign to save the beloved, threatened format. TIME ZERO beautifully relates the history of this iconic American product, while capturing the passion of instant film fans around the world and the lengths to which they are going to save it from oblivion.
Customer Reviews
Terrific visual storytelling of the end (or is it?) of Polaroid film.
Getting the story behind the rise and eventual fall of Polaroid as well as an intimate view into the way the cameras and film connected with so many people in so many different ways - from the mundane to the sublime - makes this documentary a must-see. Highly recommended.
a beautiful look at a beautiful subculture
We'd all heard of Polaroid and for many, it just existed in the background of our lives -- until the line of cameras and film was to be discontinued. Time Zero takes the viewer on a journey through the last year of Polaroid film and a small group of aficionados who wanted to save it -- and did. By combining touching stories of the individuals who love Polaroid -- both those who need it in their lives for their art and careers and those who don't want to see it fade to just a piece of nostalgia -- with the story of the Impossible Project and the people who took huge steps to save the beloved film, Time Zero weaves a gorgeous story with threads of history, interview, art, and the journey to save Polaroid film and all it means to its devotees.
Excellent history of Polaroid and people that love it
Highly recommend this if you love photography
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