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Plot Summary
Professional skateboarder Amelia Brodka examines the skateboarding industry's approach to how it markets, promotes and supports women in its sport. Underexposed explores the past, present and future of women's skateboarding. It focuses on the current uprise of female skaters by featuring footage of girls ripping all over the world. The film couples skate footage with interviews from the top marketing and media professionals of the skateboarding industry. Interviews include the heads of Thrasher, TransWorld, Etnies, Toy Machine, SkateOne and Hoopla. By exploring the business side of skateboarding, Underexposed seeks to figure out how to generate more opportunities for women in skateboarding.
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Customer Reviews
A good starting point, but not a be-all end-all description of female skateboarders
This documentary is a solid eye-opener for those unfamiliar with the trials and tribulations for female skateboarders. It was great to see a lot of the experiences, struggles, beliefs, etc. that I've had as a female skater brought to light and being discussed by key folks in the industry.
Unfortunately, I was disappointed in some of the bias of the film. There was a HUGE emphasis showcasing the contest side of female skateboarding; it would have been nice to see some of the talented female skaters that exist outside of the contest circuit to be included in the mix to provide a more well-rounded point of view. True, contests appear to currently be the only surefire way for female skaters to "make it," but the excessive use of contest footage and discussion incorporated into the film seemed counterproductive to the promotion and growth for alternate avenues of recognition.
I was also a tad thrown off by the figures and stats of Osiris' success with their line for girls. The film had highlighted some of Vans' long time staple designs as popular choices for many female skateboarders, yet the Osiris shoe models shown looked like nothing of the sort (and nothing that I would ever wear/skate nor have never seen fellow female skaters wear/skate). Also, although there was no specific mention that the customer base contributing to Osiris' profits consisted of female skateboarders, there seemed to be an implication that there was, especially in the way that commentary was presented in comparison to Etnies' previously unsuccessful attempt at creating product for the female skateboarding market.
However, I really enjoyed the insight shared by the various industry figures, particularly that of the media insiders regarding content quality.
Most memorable part? I literally dropped my jaw seeing David's interview. I remember Apryl being an absolute SHREDDER and had wondered about her whereabouts. Kudos to sharing such a story (and happy to see someone so talented still skating)!
Outstanding, and will probably prompt a change in the industry.
At first I thought it was a "hey ESPN, get it straight" then please to see Amelia's acquired revelation to "making it happen herself". Cool to have seen so many people I've known in this movie. Excellent!
oldschooler
Great documentary about women skateboarding. It is nice to see that their is some forward progress in the exposure of women and skateboarding. It will get better I have faith. I’ve been skating for 4 decades and had to race the men in downhill and was the only woman racing back then. Keep ripping! Skater for life!
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