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Streetwise San Francisco Map - Laminated City Center Street Map of San Francisco, California - Folding pocket size travel map with BART map, MUNI lines, bus routes Map – Folded Map, May 1, 2014
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Editorial Reviews
Review
'Don't leave home without STREETWISE.' --The New York Times
'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald
'STREETWISE is an absolute travel essential.' --Travel + Leisure Magazine
'In a strange city, your sense of direction is only as good as the map in your hands. The best maps to carry are published by STREETWISE.' --Chicago Daily Herald
About the Author
STREETWISE® is the first map to be designed with modern graphics and is the originator of the laminated, accordion-fold map format. We’ve set the standard that every map company has imitated but never duplicated. Our mission is to make you feel comfortable, to make you feel safe in a place where you’ve never been before and to enable you to experience a familiar place more fully.
The company was founded in 1984 by Michael Brown, who had been in international publishing for many years, setting up subsidiaries for textbook publishers. In the 1970’s, Brown traveled extensively throughout Africa, India, the Middle East and Southeast Asia. Brown would take a large paper map, cut out the city center, folded it up and slip it into his pocket, thus preventing him from looking like a tourist in areas where discretion is the better part of travel. This was his tool for surviving.
After many years on the road, Brown settled back in New York and decided to start his own business, based on the adaptations he had made to maps in his travels. His goal was to give someone the ability to navigate easily in unfamiliar terrain.
He started with a new map format: the accordion fold. Such a simple idea, but at the time it was revolutionary. No more struggling to fold an awkward, oversized paper map. This new format would enable the user to blend in like a native, instead of stick out like a tourist. Brown then added lamination to ensure that the map would be a lasting tool.
More important than the format was the design of the map itself. It had to be a map that not only succeeded above and beyond any map he had used, but was esthetically appealing as well. The look of it had to be as striking as the functionality. Color was introduced in a way that was never seen before in a map - vivid purple for water, soothing gray for the background of street grids, gold to highlight elements of the map. Clarity, conciseness and convenience in a very stylish package.
Building the business was a 24 hour job. Brown sold the maps during the day, zipping around Manhattan making deliveries on his Harley Davidson. At night he packed the orders and did the design work. More titles were added, each title requiring months of research and design.
Today, STREETWISE® produces over 130 titles for major destinations, regions and countries throughout the United States, Canada, Mexico, Australia, Europe, the United Kingdom and Asia. We have grown from the back of a motorcycle to selling millions of maps around the world.
Yet each title is still painstakingly researched and updated. STREETWISE® is one of the only, if not THE only map company that conducts research by walking or driving an area to ensure accuracy. After all, what good is the map if what you hold in your hands doesn’t match what you see on the street sign? This lengthy fact checking results in superior accuracy; in effect, we’ve done the work, now you have the adventure.
In the end, it’s not about the map, it’s about getting out and finding your own authentic experience wherever you go. It’s about being in a city or a region and discovering things that you never thought you would find. You can do this if you have confidence and you have confidence if you have a great map. STREETWISE® is the great map that you need.
Customer Reviews
Most Helpful Customer Reviews
26 of 26 people found the following review helpful
By
G. M. Matthews
on May 30, 2009
Verified Purchase
1 Comment
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I have about 5 of these, so no matter where I am, I can find one or have one to loan out. They are simply great maps of San Francisco. There are certainly maps with more detail, but Streetwise has engineered to put more information in a small space than you can imagine.
And the more you look, the more you realize is there. I wanted parking in downtown, and lo and behold on the downtown inset, parking garages are shown. If you know anything about San Francisco, the icons on the map give you references and make it very easy to better see context. The text is easy to read. We abuse these to death and none of them have complained or gotten rough around the edge yet. My only complaint is I wish it covered a larger area, but it does exactly what it's supposed to - it covers the 49 square mile area called San Francisco.
All of the tourist attractions are on the map. All of the main landmarks are on the map. All of the streets and street directions and MUNI and Cable Cars are on the map. You can hold it in the car and actually read it, which you can't do with any paper map on the planet. It shows so much more context than Maps on my iPhone because you can see the whole city at a glance. Well, half at a time. It's split between the north and south half of the city on the two sides of trifold plastic sheets.
If you're looking for a map of SF that you can carry with you always, this is the one. You will want other resources, possibly guidebooks if you are a tourist, the Not For Tourist Guide if you live in the City as I do, and possibly better paper maps when you really want to see detail around the kitchen table, and Google Earth and it's street level views which allow you to walk around if you are sitting in front of a computer. But this map is the one I use 95% of the time, and I has never let me down.
And the more you look, the more you realize is there. I wanted parking in downtown, and lo and behold on the downtown inset, parking garages are shown. If you know anything about San Francisco, the icons on the map give you references and make it very easy to better see context. The text is easy to read. We abuse these to death and none of them have complained or gotten rough around the edge yet. My only complaint is I wish it covered a larger area, but it does exactly what it's supposed to - it covers the 49 square mile area called San Francisco.
All of the tourist attractions are on the map. All of the main landmarks are on the map. All of the streets and street directions and MUNI and Cable Cars are on the map. You can hold it in the car and actually read it, which you can't do with any paper map on the planet. It shows so much more context than Maps on my iPhone because you can see the whole city at a glance. Well, half at a time. It's split between the north and south half of the city on the two sides of trifold plastic sheets.
If you're looking for a map of SF that you can carry with you always, this is the one. You will want other resources, possibly guidebooks if you are a tourist, the Not For Tourist Guide if you live in the City as I do, and possibly better paper maps when you really want to see detail around the kitchen table, and Google Earth and it's street level views which allow you to walk around if you are sitting in front of a computer. But this map is the one I use 95% of the time, and I has never let me down.
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5 of 5 people found the following review helpful
By
Atsirk Onipseredi
on January 17, 2009
i came to san fran armed with 5 differenet maps AND a GPS. by the end of my 14 day stay, the ONLY item my family and i used to navigate was this map. it is ESSENTIAL. it was the only one with details about the BART (Bay Area Public Transist), which we discovered was the best way to get around the city and bay area in general, and Cable Cars. none of the other maps even compared and the GPS is useless, it has NO info about the Bart, only 'pedestrian' routes that would make even a cross-country runner cringe. this map was cheap, but worth every penny. i would never travel without it now.
don't even think of going to san fran without it. even the friends we were visiting (who have lived in the city 5 years!!!) all kept streetwise maps of the city in their cars and purses. the other maps we had left us totally screwed-this one has 10x the details.
don't even think of going to san fran without it. even the friends we were visiting (who have lived in the city 5 years!!!) all kept streetwise maps of the city in their cars and purses. the other maps we had left us totally screwed-this one has 10x the details.
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12 of 15 people found the following review helpful
By
Johnny99
on March 29, 2006
Verified Purchase
Comment
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The scale on this map is tiny. You will need very good eyes to read it while walking. Do not try to read it while driving.
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4 of 4 people found the following review helpful
By
Kim's Two Cents
on May 21, 2008
I stayed at The Red Vic in Haight-Ashbury, a little off the beaten path. This map and my weeklong muni pass paid for themselves a gabillion times. The map worked great; I was never lost. The way they depict the touristy section of Lombard Street makes me giggle.
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3 of 3 people found the following review helpful
By
Flojorn
on June 27, 2009
Used map while visiting San Francisco and it worked well. The print was too small for me to read even with my glasses. A family member read it.
The laminated map held up well.
The laminated map held up well.
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4 of 5 people found the following review helpful
By
C. Miyafuji
on October 6, 2007
Verified Purchase
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I live in SF and am so dependent on these maps that we have two copies in our household. I have one older copy, which doesn't have a BART map, but still was good enough to cause dependence. This new version with the BART map and the topographical coloring is even better! If you're going to be a tourist, this is much more detail than you'll need and you won't have to worry about crinkling and tearing as with other maps because of the hard paper and lamination.
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2 of 2 people found the following review helpful
By
Cindy C. Ebinger
on April 28, 2008
These "streetwise" laminated maps are the best there is to get you around any city. Walking OR driving. We wore this one out on our recent trip to San Francisco.
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2 of 2 people found the following review helpful
By
ethniccook
on July 1, 2008
Handy map, with excellent info on bus routes and all manners of public transit!!!! Can't do without this map if you're on your own and want to use public transit!
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