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Confessions of an Advertising Man Paperback – January 1, 2012
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Editorial Reviews
Review
"Ogilvy is the creative force of modern advertising." —New York Times
"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com
"Required reading for anyone in business" —Media Week
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR." —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily
From the Publisher
David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
--This text refers to an alternate
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Customer Reviews
Most Helpful Customer Reviews
133 of 141 people found the following review helpful
By
Bruce G. Silverman
on September 4, 2005
Format: Paperback
1 Comment
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I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
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37 of 38 people found the following review helpful
By
James Sadler
on March 24, 2004
Format: Paperback
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While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
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29 of 29 people found the following review helpful
By
Deremiah *CPE
on June 10, 2005
Format: Paperback
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While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
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15 of 16 people found the following review helpful
By
"slynnes"
on November 20, 2003
Format: Paperback
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I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
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8 of 8 people found the following review helpful
By
A Customer
on January 15, 1997
Format: Paperback
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CONFESSIONS OF AN ADVERTISING MAN makes two important
contributions to students and young business
people. First this book provides a treasure trove of
highly valued best practices, applicable to all
professions. Second, through its longevity, CONFESSIONS
has transformed into an impartial looking glass focused
on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.
After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
contributions to students and young business
people. First this book provides a treasure trove of
highly valued best practices, applicable to all
professions. Second, through its longevity, CONFESSIONS
has transformed into an impartial looking glass focused
on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.
After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
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8 of 8 people found the following review helpful
By
Thomas Mulholland
on November 6, 2005
Format: Paperback
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Ogilvy might have made his mark starting over 40 years ago, but his approach is timeless. It is often helpful to harken back to the sage advise of the kings of business from an earlier and more genteel time to try to identify the things we have forgotten -- and are worse for having done so. Ogilvy reflects class, an ethos of hard work, and an appreciation for what it takes to be competitive. This book is not about advertising per se -- it's about how to start and run a business that will capture and hold clients for decades, and at the same time make the founder proud of his or her achievements. You'll be proud to place it next to your Benjamin Graham tomes on your bookshelf.
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8 of 8 people found the following review helpful
By
A Customer
on June 29, 1996
Format: Paperback
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This book is a "must read" for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you. Even though the edition I read is more than 30 years old, advice such as "when giving a presentation with boards, don't deviate from your written presentation by even a single word...assault your audience's ear
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