Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
Foreword: The Passion of the Individual vii
Preface ix
Introduction xiii
Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1
Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21
Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37
Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55
Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73
Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89
Chapter 7 GOING SOCIAL 119
Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125
Chapter 9 STALKING THE KILLER APP: Creating Innovation 153
Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179
Chapter 11 CASH IS KING (WELL, SORT OF) 195
Chapter 12 LEADERSHIP: In Theory and in Practice 213
Chapter 13 EFFECTIVELY MANAGING COWORKERS 231
Chapter 14 WORKING TOWARD IRRELEVANCE 243
Chapter 15 HOME BREW RENDEZVOUS 257
Chapter 16 TO SMALL-BUSINESS SUCCESS 265
Index 271
Anonymous
Posted Sat Oct 01 00:00:00 EDT 2005
The author missed a real opportunity and left this reader thoroughly disappointed. Dogfish Head is indeed a wonderful success story. We already know that, which is why we are reading the book. However, the author cannot resist the temptation for unbridled self-promotion of himself and the company. I was hoping for a more or less chronological telling of the creation of this company. I want to know the decisions that they faced and made. I want to know how they made them and the results of those decisions. Instead, we get an sophomoric view on business told in the style of the senior executive who has seen and done it all. If the author could deliver the goods, fine. But he can't. After admitting that he has little financial background, he can't resist telling us about income statements and balance sheets and then gets them confused himself (he calls the balance sheet the 'P&L' which it clearly is not.) For me, the last straw was when he went on and on about 'we' versus 'I' and how he never uses the word I because everything is a team effort, etc, etc. Just look at the cover of this book and you'll see the insincerity of these statements. There are many, many better books written by real businessmen or if you prefer, real entrepeneurs who will share much more of went really went on than what you'll find here.
4 out of 4 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.rwilderman
Posted Sun Dec 15 00:00:00 EST 2013
He seems to have left out the part about his father being rich and owning a dentistry mall. He also left out the part about his father in law's multimillion dollar businesses that loaned him their accountants to tell him what to do to make his business successful.
After reading the book, the reader is left to believe Sam started with nothing and did it all on his own.
Anonymous
Posted Wed Jun 05 00:00:00 EDT 2013
Lots of early Dogfish Head stories but mostly just good old practical business sense.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted Sun Jul 01 00:00:00 EDT 2012
very good book and an easy read.
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Overview
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it ...