Every September, the Apple iPod is redesigned. Last year saw the release of the iPod Nano 5th generation, bringing a video camera and a large range of colours to the Nano for the first time. But as Apple again prepares to unveil a redesigned product, the company has released their quarterly sales figures—and revealed that they have sold only 9m iPods for the quarter to June—the lowest number of sales since 2006, leading industry anylists to ponder whether the world's most successful music device is in decline.

Such a drop in sales is not a problem for Apple, since the iPhone 4 and the iPad are selling in high numbers. But the number of people buying digital music players are concerning the music industry. <name>Charles Arthur</name>, technology editor of The Guardian, wrote that the decline in sales of MP3 players was a "problem" for record companies, saying that "digital music sales are only growing as fast as those of Apple's devices – and as the stand-alone digital music player starts to die off, people may lose interest in buying songs from digital stores. The music industry had looked to the iPod to drive people to buy music in download form, whether from Apple's iTunes music store, eMusic, Napster or from newer competitors such as Amazon."

<name>Mark Mulligan</name>, a music and digital media analyst at Forrester Research, said in an interview that "at a time where we're asking if digital is a replacement for the CD, as the CD was for vinyl, we should be starting to see a hockey-stick growth in download sales. Instead, we're seeing a curve resembling that of a niche technology." <name>Alex Jacob</name>, a spokesperson for the International Federation of the Phonographic Industry, which represents the worldwide music industry, agreed that there had been a fall in digital sales of music. "The digital download market is still growing," they said. "But the percentage is less than a few years ago, though it's now coming from a higher base." Figures released earlier this year, <name>Arthur</name> wrote, "show that while CD sales fell by 12.7%, losing $1.6bn (£1bn)in value, digital downloads only grew by 9.2%, gaining less than $400m in value."