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From: kim nguyen <knguyen@NRN1.NRCAN.GC.CA>
Subject: Assessment of VN Economy (6)
CHAPTER IX: BUSINESS TRAVEL
A. Business Customs
1. Names: Vietnamese names begin with the family name, followed by the
middle name and ending with the given name. For example, in Nguyen Anh
Quang, Nguyen is the family name. He would be addressed as Mr. Quang.
2. Business Meetings: Establishing operations in Vietnam entails
numerous business meetings, as face-to-face discussions are favored over
telephone calls or letters. Protocol is extremely important in
Vietnamese business relations. The Vietnamese culture places high value
on politeness, discretion and respect for age and position. Name card
exchange and tea drinking prior to meetings are typical business
rituals. First meetings tend to be formal and viewed as an introductory
meeting. Visitors should avoid rushing into discussion and allow the
host to bring up the topics for which the meeting was intended to cover.
Generally, the visitor is expected to initiate or signal the closure of
the meeting. A reliable translator is essential, as many business and
official meetings are conducted in Vietnamese with translators present.
Visitors should not assume nor rely on the Vietnamese party to supply a
translator. As the meetings establish the foundation of a good business
relationship, missteps can be avoided if proper etiquette, courtesy and
respect are the guiding principles.
3. Business Agenda: The Vietnamese are very conscious of having
adequately prepared for meetings. When possible, submit a meeting
agenda and issues to be discussed prior to the actual meeting. On the
one hand, visitors should be conscious of not wasting the Vietnamese
parties' time. On the other hand, visitors should be prepared to
educate the Vietnamese party concerning terminology, processes and
technology.
3. Business Attire: Normal business attire consists of a suit and tie
for men and suit or dress for women. During the hotter months, formal
dress for men is a shirt and tie. The trend in the South is to be more
casual, as suit jackets are worn only on very formal occasions and first
meetings.
4. The Concept of "Face": Saving "face" is extremely important to the
Vietnamese. This characteristic can surface in any interaction between
two or more persons and should be understood if one is to be effective
business negotiations, management and problem-solving. Public criticism
or display of anger is considered severe and taken very seriously in
Vietnam. In front of others, Vietnamese may also be reluctant to admit
that they do not understand something or have made an error. This is
one reason why meeting agendas are preferred in advance. Often a
Vietnamese will respond to an uncomfortable or unpleasant situation with
a smile or no expression, which should not be interpreted as a flippant
or condescending attitude. Tact, sensitivity and discretion are
considered a more effective approach in such situations.
In many cases, a Vietnamese counterpart will also be concerned with
having the foreign party not lose "face." Therefore, the Vietnamese
party will act as if they are approving the proposal or business idea,
while in fact, they have decided not to pursue the deal. This can be
frustrating and confusing for foreign business executives.