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Become a Google Analytics Expert: The Practitioner's Complete Guide
Want to implement and apply advanced web analytics techniques—without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.
Whether you're a novice or veteran, you'll soon be applying the very latest GA techniques, best practices, and some great hacks. From tracking social media to configuring data filters to interpreting results, start here and quickly improve your skills, your website, your brand, and your profits.
Configure a best-practice implementation for a solid web metrics platform
Understand features and reports in detail
Optimize the performance of your website by learning from real-world examples
Integrate AdWords, AdSense, and your internal site search tracking tool
Use Google Analytics in conjunction with A/B and multivariate testing
Optimize your online and offline marketing campaigns
Integrate Google Analytics data with third-party systems and applications, including your CRM system
Leverage the new Google Analytics API
This book is a comprehensive roadmap to helping you get the most from your metrics. It's an indispensable guide to helping you take your online marketing campaigns to the next level."—Chris Sherman, Executive Editor, Search Engine Land
If you're looking for a practical, tactical guide in how to implement and think about web marketing optimization, look no further. Brian Clifton spells it out by industry, by job function, by Key Performance Indicator, and more."—Jim Sterne, Founding Director and Chairman of the Web Analytics Association
The must-read for anyone looking to get the most value out of Google Analytics and web analytics."—Ashley Friedlein, CEO, Econsultancy
Guarantee your future employment—buy, read, and implement all of the techniques of this outstanding book."—Bill Hunt, coauthor, Search Engine Marketing Inc.
Special offers from Google Inside, get a Google AdWords gift card worth $25 and find details on how you can save 50% on the Google Analytics Individual Qualification test!
Introduction.
Part I: Measuring Success.
1 Why Understanding Your Web Traffic Is Important to Your Business.
2 Available Methodologies.
3 Where Google Analytics Fits.
Part II: Using Google Analytics Reports.
4 Using the Google Analytics Interface.
5 Top 10 Reports Explained
Part III: Implementing Google Analytics.
6 Getting Started.
7 Advanced Implementation.
8 Best Practices Configuration Guide.
9 Google Analytics Hacks.
Part IV: Using Visitor Data to Drive Website Improvement.
10 Focusing on Key Performance Indicators.
11 Real-World Tasks.
12 Integrating Google Analytics Data with Third-Party Systems.
Appendix A Regular Expression Overview.
Understanding the Fundamentals.
Regex Examples.
Appendix B Useful Tools.
Tools to Audit Your GATC Deployment.
Firefox Add-ons.
Desktop Helper Applications.
Appendix C Recommended Further Reading.
Books on Web Analytics and Related Areas.
Web Resources.
Blog Roll for Web Analytics.
Index.
Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters. Chapter 9 called "Google Analytical Hacks" is probably by far the most challenging chapter for a non-technical audience. Mr. Clifton is very straightforward on this subject. He assumes that his readers have an in-depth knowledge of JavaScript.
Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.
In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.
4 out of 5 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted Wed Jan 19 00:00:00 EST 2011
I did not read this book but just the fact that the e version is $10 more than the print version is enough to give it one star. Can anyone explain the thinking behind making a product that requires no additional materials, shipping, storage, etc, more expensive than the print version?
So, if you spend quite a bit of money on a Nook, then as your reward, you get to pay more for your ebooks than the print version. Come on B&N, you can do better than that. Of course there's always the Kindle and Kindle apps. FYI the Kindle version of this ebook is $12 cheaper than here.
2 out of 12 people found this review helpful.
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Posted Mon Nov 07 00:00:00 EST 2011
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Posted Mon Oct 29 00:00:00 EDT 2012
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Overview
Become a Google Analytics Expert: The Practitioner's Complete Guide
Want to implement and apply advanced web analytics techniques?without having to be an expert? Google insider and web metrics expert Brian Clifton helps you harness the full power of Google Analytics (GA) with this new edition of his bestselling book. This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to...