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“This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it's used, and why and when to use it—all illustrated by real case studies, not just theory.” Nigel Pendse Author of The OLAP Report olapreport.com
So much information, so little time. All too often, business data is hard to get at and use—thus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at the fingertips of decision makers. You’ll learn what’s involved in using business intelligence to bring together information, people, and technology to create successful business strategies—and how to execute those strategies with confidence. Topics covered include:
| About the Authors | ||
| Foreword | ||
| Introduction | ||
| Pt. I | Business Intelligence Foundations | 1 |
| Prologue: The Mystery on Lovesick Lake | 3 | |
| 1 | Understanding Business Intelligence | 13 |
| 2 | Bridging the Analysis Gap | 29 |
| 3 | Defining BI Technologies | 49 |
| Pt. II | Business Intelligence Case Studies | 65 |
| 4 | Improving Operational Efficiency - Audi AG | 67 |
| 5 | Maximizing Profitability - The Frank Russell Company | 75 |
| 6 | Impacting the Bottom Line - CompUSA Inc | 85 |
| 7 | Keeping Customers Loyal - Disco S.A. | 95 |
| 8 | Managing Seasonal Variability - Cascade Designs | 103 |
| Pt. III | A Business Intelligence Roadmap | 111 |
| 9 | Identifying BI Opportunities | 113 |
| 10 | Implementing a BI Solution | 145 |
| App. A | Microsoft Data Warehousing Framework | 177 |
| Glossary | 185 | |
| Bibliography | 193 | |
| Index | 195 |
Anonymous
Posted Sat Jul 23 00:00:00 EDT 2011
No text was provided for this review.
Overview
“This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it's used, and why and when to use it—all illustrated by real case studies, not just theory.” Nigel Pendse Author of The OLAP Report olapreport.com
So much information, so little time. All too often, business data is hard to get at and use—thus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, ...