Data Warehousing: The Ultimate Guide to Building Corporate Business Intelligence / Edition 1

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More About This Textbook

Overview

Rapid access to information is a prime requirement in any organization that wants to have a competitive edge in today's fast changing markets. How to retrieve information? How to capture data? How to format it? The answer lies in Data Warehousing. This HOTT Guide will give you access to all the essential information about the newest data storehouse: through articles by expert trendwachters on strategic considerations, how-to reports defining the various ways to extract the data needed for critical business decisions, technical papers clarifying technologies and tools, business cases and key concepts that will provide the reader with a comprehensive overview of a business solution that is already indispensable.

Rapid access to information is a prime requirement in any organization that wants to have a competitive edge in today"s fast changing markets. How to retrieve information? How to capture data? How to format it? The answer lies in Data Warehousing. This HOTT Guide will give you access to all the essential information about the newest data storehouse: through articles by expert trendwachters on strategic considerations, how-to reports defining the various ways to extract the data needed for critical business decisions, technical papers clarifying technologies and tools, business cases and key concepts that will provide the reader with a comprehensive overview of a business solution that is already indispensable.

The HOTT Guide series is intended for a professional business audience: Management, Marketing, Sales, System Integrating, CIOs, IT specialists and executive level. Data Warehousing is especially aimed at those concerned with business intelligence: business managers, knowledge managers and architects, sales and marketing people

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Product Details

  • ISBN-13: 9783528057534
  • Publisher: Springer-Verlag New York, LLC
  • Publication date: 4/27/2001
  • Series: HOTT Guide Series
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.80 (w) x 9.40 (h) x 0.90 (d)

Meet the Author

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.
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Table of Contents

Ch. 1 Introduction to Data Warehousing 13
The Sales & Marketing Imperative: The Impact of Technology on Business Strategy 15
Data Warehousing - adopting an architectural view, and maximizing cost benefits 27
What is Data Warehousing? 33
Data Warehousing Solutions 37
Getting started - Building the Scalable Data Warehouse the right way 47
Ch. 2 How to integrate Data Warehousing in your business 57
Data Marts: Key to Reviving the Enterprise Data Warehouse 59
Enterprise IT value: beyond Data Warehousing and ROI 63
Building Corporate Business Intelligence: from Datamarts to the Enterprise Data Warehouse 75
The Four Challenges of Customer-Centric Data Warehousing 83
ERP and Data Warehousing in the Intelligent Enterprise 97
Tightening the Sales Cycle 107
SAP and Data Warehousing 113
SAP R/3 Data Warehousing and Application Integration 135
Storage Area Networks: Smart Storage, Fat Pipes and Industrial Grade Data Warehousing 149
Ch. 3 Strategical considerations 165
The 7 Steps to Calculating Data Warehousing ROI 167
Data Mining: Statistical Analysis 181
DataMines for DataWarehouses 195
Data Warehouse Scorecard: Cost of Ownership and Successes in Application of Data Warehouse Technology 211
Driving Customer Retention, Development and Acquisition for Profit in the Insurance Business 223
Metadata for Data Warehousing 229
Meta-Data Management for Business Intelligence Solutions - IBM's Solutions 235
Universal Data Exchange: an Enterprise-Wide Solution 251
Database Solutions 271
Business Intelligence in Half the Time (with Less Cost and Risk) 283
Building an Active Data Warehouse using High Performance AS/400 Technology 295
Data Warehousing Concepts for AS/400 301
Transformational Data Replication 319
Ten Mistakes to Avoid 331
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