Database Marketing: The New Profit Frontier

Overview

Database Marketing represents a change in the way computers are used for marketing. The book also discusses how computer databases will affect the future of marketing.

This book gives business owners an overview of what database marketing is, how it can help generate greater business profits, and how to implement it in business organizations.

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More About This Book

Overview

Database Marketing represents a change in the way computers are used for marketing. The book also discusses how computer databases will affect the future of marketing.

This book gives business owners an overview of what database marketing is, how it can help generate greater business profits, and how to implement it in business organizations.

Read More Show Less

Product Details

  • ISBN-13: 9780964535626
  • Publisher: Morris-Lee Publishing Group, The
  • Publication date: 11/1/1996
  • Pages: 200
  • Product dimensions: 8.53 (w) x 10.97 (h) x 0.55 (d)

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