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More About This Textbook
Overview
How to apply data quality management techniques to marketing, sales, and other specific business units
Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.
The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.
Product Details
Table of Contents
Foreword.
Introduction: Business Excellence through Information Excellence.
Part I From Information Crisis to Business Excellence through Information Excellence.
Chapter 1 Process and Business Failure: The High Costs of Low Quality Information.
Chapter 2 The ABCs of the TIQM Quality System for Total Information Quality Management.
Part II The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management.
Chapter 3 Implementing and Sustaining an Effective Information Quality Environment.
Chapter 4 The Step-by-Step Guide to Assessing Information Product Specifications and Information Architecture Quality.
Chapter 5 The Step-by-Step Guide to Assessing Information Quality.
Chapter 6 The Step-by-Step Guide to Measuring Costs and Risks of Poor Quality Information.
Chapter 7 The Step-by-Step Guide to Improving Information Process Quality.
Chapter 8 The Step-by-Step Guideto Data Correction and Controlling Data Redundancy.
Part III Information Quality Applied to Core Business Value Circles.
Chapter 9 Information Quality Applied to Customer Care: “Prospect-to-Valued-and-Valuable-Customer”.
Chapter 10 Information Quality Applied to Product Development: “Product-Idea-to-Product-Retire”.
Chapter 11 Information Quality Applied to Supply Chain Management: “Forecast-to-Satisfied-Customer”.
Chapter 12 Information Quality Applied to Financial and Risk Management: “Budget-to-Profit”.
Chapter 13 Information Quality Applied to Internet and e-Business Information: “e-Surfer-to-Satisfied-e-Customer”.
Chapter 14 Information Quality Applied to Document & Knowledge Management: “Words-to-Wisdom” and “Ideas-to-Innovation”.
Chapter 15 Information Quality Applied to Information Management and Information Systems Engineering.
Chapter 16 The Journey Is the Key to Success.
Endnotes.
Index.