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Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.
"This book offers a practical approach to selecting an architecture and roadmap that supports such a strategy." —Chai Lam, managing enterprise architect, Bank of Montreal Financial Group
Introduction 1
The Customer MDM Solution 2
Chapter 1 The Elusive Customer-centric Operation 3
Defining "Customer-centric" 3
The "Driving Test" 5
Chapter 2 The Application Agenda Era 11
Current IT Infrastructure Situation in Many Organizations 12
Chapter 3 The Information Agenda Era 19
Managing Information As an Enterprise Strategic Asset 19
The Birth of MDM for Customer Data 22
From Business Automation to Business Optimization 27
Outside Influences on Customer MDM Solutions 33
Mergers/Acquisitions and the Customer MDM Solution 35
Chapter 4 MDM for Customer Data 39
Duplicate Record Management 41
What Else You Need 43
Where and How To Start 45
Chapter 5 How Other Organizations Use MDM for Customer Data: Case Studies 55
Banking 55
Telecommunications 61
Insurance 63
Manufacturing 64
Chapter 6 Data Governance 67
Chapter 7 Be Careful What You Ask For: Your IT Might Actually Deliver 71
Party vs. Customer 73
View vs. Operational 74
Batch vs. Real-time 74
Making It Proactive 74
CRM and Data Warehouse: Are They the Customer -Centric Solution? 75
Can Existing Client File Deliver? Five Tests 78
Chapter 8 Other Master Data Management Data Domains 83
Conclusion 85
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Posted Mon Aug 04 00:00:00 EDT 2014
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Overview
Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, ...