Principles of Direct and Database Marketing / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Paperback)
  • All (15) from $1.99   
  • New (3) from $75.0   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$75.00
Seller since Sun Jan 01 01:01:01 EST 2006

Feedback rating:

(341)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Harlow 2000 Trade paperback 2nd ed. New. No dust jacket as issued. xv, 435 p. : ill.; 25 cm. Includes Illustrations. Previous ed. : London: Financial Times Pitman, 1998. ... Includes bibliographical references and index. Read more Show Less

Ships from: Northbrook, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$105.00
Seller since Tue Oct 07 09:37:03 EDT 2014

Feedback rating:

(184)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$105.00
Seller since Tue Oct 07 09:37:03 EDT 2014

Feedback rating:

(184)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Product Details

  • ISBN-13: 9780273646815
  • Publisher: Pearson Education, Limited
  • Publication date: 12/28/2000
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 456

Table of Contents

1 What is direct marketing? 3
2 The database 23
3 The customer database : analysis and applications 49
4 Using external databases in direct marketing 83
5 Direct marketing objectives and strategies 117
6 The strategic influences on direct marketing 165
7 Relationship marketing and CRM 206
8 The Internet 225
9 Offers and incentives in direct marketing 259
10 Direct marketing media 297
11 Acquisition media 343
12 Direct marketing creative practice 381
13 Testing, budgeting and research in direct marketing 425
14 Worked case study : Vodafone 457
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)