Ba'o VN: Chu+~ "ti'n" cu~ng khuye^'n ma~i

[AnHai Doan <anhai@cs.washington.edu>]

Cu+?a ha`ng ma` ki'n dda'o ddie^`u tra "nga`y sinh tha'ng dde?" cu?a 
kha'ch ha`ng dde^? ro^`i mang qua` dde^'n ta(.ng thi` dda'ng so+. tha^.t! 
Pha?i to^i thi` kho^ng bao gio+` to^i quay la.i mua ha`ng o+ cu+?a ha`ng 
ddo' nu+~a. The^' mo+'i tha^'y ca'i kha'i nie^.m "private information" o? 
trong n'c va` ngoa`i n'c no' kha'c nhau dde^'n the^' na`o.

Ha?i.

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Chu+~ "ti'n" cu~ng khuye^'n ma~i

Shop Chio (ddu+o+`ng Nguye^~n Thi. Minh Khai, TP. Ho^` Chi' Minh) ngoa`i cung
ca'ch phu.c vu. nha~ nha(.n li.ch su+., dda~ ki'n dda'o ddie^`u tra nga`y
sinh va` ddi.a chi? cu?a kha'ch ha`ng, dde^? ro^`i mo^.t nga`y dde.p tro+`i
na`o ddo', nha^n di.p sinh nha^.t cu?a mi`nh, kha'ch ha`ng se~ nha^.n
ddu+o+.c mo^.t mo'n qua` ba^'t ngo+`. 

Shop A.B.C cu?a sinh vie^n Dda.i ho.c Kie^'n tru'c (TP. Ho^` Chi' Minh)
kho^ng ti'nh chi phi' khi go'i qua` cho kha'ch ha`ng; go+?i nhu+~ng ta^'m
thie^.p chu'c mu+`ng trong nhu+~ng nga`y le^~, Te^'t dde^'n kha'ch ha`ng. 

Co^ng ty su+~a Vinamilk giu+~ kha'ch ha`ng ba(`ng ca'ch ne^'u ba^'t ky` mo^.t
sa?n pha^?m na`o co' va^'n dde^`, kha'ch ha`ng chi? ca^`n ddie^.n thoa.i
hoa(.c dde^'n no+i mua pha?n a'nh, se~ ddu+o+.c hoa'n ddo^?i va` dde^`n bo^`i
thi'ch dda'ng. 

Ha~ng VMEP, ngoa`i nhu+~ng ddo+.t ba?o tri`, kie^?m tra mie^~n phi' cho
kha'ch ha`ng, co`n to^? chu+'c ca'c cuo^.c thi ti`m hie^?u ve^` sa?n pha^?m
va` hoa.t ddo^.ng cu?a co^ng ty. 

Mo^.t xi' nghie^.p nga`nh de^.t may, a'p du.ng hi`nh thu+'c khuye^'n ma~i
ba(`ng chu+~ ti'n. Ne^'u kha'ch ha`ng la`m a(n la^u da`i va` co' uy ti'n
vo+'i xi' nghie^.p se~ ddu+o+.c hu+o+?ng nhu+~ng u+u dda~i ddu+o+.c gia ha.n
ho+.p ddo^`ng tra? no+., u+'ng ha`ng tru+o+'c... Hay khi dda~ ky' ke^'t ho+.p
ddo^`ng mua ba'n na`o ddo', thi` da^~u thi. tru+o+`ng be^n ngoa`i co' bie^'n
ddo^.ng kho^ng co' lo+.i cho xi' nghie^.p, xi' nghie^.p va^~n cha^'p nha^.n
thie^.t ha.i dde^? giu+~ chu+~ ti'n vo+'i kha'ch ha`ng. 

Co' ra^'t nhie^`u hi`nh thu+'c khuye^'n ma~i kha'c nhau, song mu.c ddi'ch
chung chi? la` dde^? gia`nh va` giu+~ kha'ch ha`ng. Dde^? dda.t ddu+o+.c
ddie^`u ddo' ca^`n pha?i na('m ba('t ddu+o+.c ta^m ly', so+? thi'ch va` y'
muo^'n cu?a kha'ch ha`ng mo^.t ca'ch toa`n die^.n. Ddu+`ng bao gio+` xem nhe.
ti`nh ca?m cu?a kha'ch ha`ng. Khi ca?m tha^'y ddu+o+.c u+u a'i, kha'ch ha`ng
se~ de^~ da`ng mi?m cu+o+`i bo? qua mo^.t va`i thie^'u so't hay khie^'m
khuye^'t na`o ddo'... 

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